Posts by Jeanette McCulloch
Success Story: International Lactation Consultant Association
Project: Website Overhaul for the International Lactation Consultant Association The International Lactation Consultant Association is a professional organization serving lactation consultants around the globe. BirthSwell – along with collaborator Amber McCann executed a complete overhaul of the website. Challenges: Create a mobile friendly design that reflects the organization’s international nature Highlight the organization’s values…
Read MoreGuest Post Part Two: How One Online Community Managed Growth
Find Part One of this post here. Crossroads This past July saw an influx of mothers who planned a natural hospital birth that ended in cesarean. The group’s guidelines have always stated that membership is only open to mothers who planned out-of-hospital births, but because of the way Facebook operates, there is no way to…
Read MoreGuest Post: How One Online Community Managed Growth
A homebirth cesarean (HBC) is not a surgical birth performed at home by midwives. It describes intended out-of-hospital births that end in cesareans. From this name and a conversation between me, an HBC mother, and my homebirth midwife, the idea for a book about these births was conceived. From that book idea, a nonprofit was born…
Read MoreBirth & Breastfeeding Conference Calendar: Announcing a New Partnership with Science & Sensibility
As part of our commitment to foster collaboration and help grow connections between various maternal health stakeholders we have been keeping track of maternal health, birth and breastfeeding conferences for the past two years. We’ve heard from you that this was a valuable resource and are dedicated to continue to curate this information. This year…
Read MoreIs Social Media Like Birth? How Birth & Breastfeeding Pros Need to Lean In
You may have seen this video before. It’s just over four minutes long. I’ll wait while you watch. Two things strike me when I watch this video through a maternal health lens. 1) It’s jarring and even a little scary. 2) What the heck does this have to do with healthy women and infants? Let’s…
Read MoreBirthGenius Twitter Chat: Facebook Pages Are A’ Changing
Join Birth and Breastfeeding Professionals You’re invited to the monthly BirthGenius Twitter chat! Tuesday, March 20, at 1:30pm ET You’ve probably heard that on March 30th all Facebook pages will switch to a new format. Last week the fabulous Amber McCann shared a helpful tutorial on how birth and breastfeeding pros can switch their…
Read MoreBirthGenius Twitter Chat: Best Practices and Tips for Attending Birth and Breastfeeding Conferences
Join the monthly BirthGenius Twitter chat this Tuesday (2/21) at 1:30pm et! More details below. Are you ready for conference season? Don’t get us wrong, we love all things digital, but nothing can replace connecting with other birth and breastfeeding professionals face-to-face. Attending a conference is a great way to continue your education, stay up-to-date…
Read MoreBirthGenius Twitter Chat: Is Social Media Necessary To Reach The Modern Mom?
If you are reading this, you probably already use tools like blogs, Twitter, and Facebook to reach moms with evidence-based information about the childbearing year. But what about your peers and colleagues? Are they tweeting with you? This month’s topic: How do we convince peers/colleagues that social is not only important, but a necessary part…
Read MoreBirthGenius Twitter Chat (11/15): If We’re All On The Same Side–Why is There So Much Conflict?
If we’re all on the same side–why is there so much conflict? I think we can agree: we all support women to have the best and healthiest experiences in their childbearing year. Whether we’re volunteers or professionals working in maternal health–we support women. So what’s the problem? Doctors versus midwives Midwives versus midwives Primary care…
Read MoreDon’t Feed the Troll: How to Keep Online Conversations about Birth and Breastfeeding Respectful
The rise of the social media has bred a new creature: the internet troll. Defined by Wikipedia, “…a troll is someone who posts inflammatory,extraneous, or off-topic messages in an online community, such as an online discussion forum, chat room, or blog, with the primary intent of provoking readers into an emotional response or of…
Read MoreBirthGenius Twitter Chat: Choose Language that Normalizes Healthy Birth and Breastfeeding
BirthGenius Twitter Chat Tuesday, October 18th at 3 pm edt Diane Wiessinger gave us all a critical guidepost for talking about breastfeeding – and an important wake-up call – when she wrote “watch your language” for the Journal of Human Lactation. (Read about the Academy of Breastfeeding Medicine’s take on it here) How does the…
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