Birth and Breastfeeding Pros: Your Audience Is On Pinterest.

Moms. Love. Pinterest.


Pinterest is rapidly growing and has the third largest audience, behind Facebook (of course) and Twitter. For some groups, Pinterest is driving *more* traffic to their websites than Facebook.

Most significantly for us, women – and mothers – are the most likely to pin. A full 80% of users are women, and mothers are 61% more likely to use Pinterest than the average American.

Ready to add Pinterest to your social media strategy? Watch our blog for more how-to’s specifically designed for the birth and breastfeeding world. In the meantime, here’s a quick explanation on how it all works straight from the folks at Pinterest, along with a how-to guide from mom blogger SortaCrunchy. (Note that you no longer need an “invite” – we can all join right away.) If you are already on the path to power user, here’s some shiny new tools for you to play with.

One of the most common questions we’ve heard is: how can I translate Pinterest into a tool for my birth or breastfeeding work? Here’s some recommendations on how other health care providers are pinning relevant content – love the breastfeeding board suggestion.

Need some inspiration? Check out these boards:

Midwifery International and Midwifery Today. Two early-adopter birth orgs – great examples of how to think about your board topics.

IBCLC resources by Amber McCann. A board from a breastfeeding pro.

Birth Center Decorating Plans. Great way to build excitement about a local birth center and make it feel like a “real” place is coming together!

Children’s Hospital.  How one health care facility is using Pinterest to tell the real life stories of their facility and provide patient education.

 Have you started a Pinterest board? Share it here!


  1. Marissa Potter on September 28, 2012 at 4:12 pm

    Yes I’m on Pinterest! I’m a doula in Western MA and have found it really helpful for keeping collections of articles, birth videos, books, etc. Check me out at

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