BirthGenius Community Spotlight: Sweet Song Doula

A regular series, the BirthGenius Spotlight showcases birth and breastfeeding professionals and activists with digital moxie.


Nicole Siswick of Sweet Song Doula

Web Presence:



Facebook Page

Twitter Profile

What We Love, digitally speaking:

Her logo and business name. They imbue sophistication and professionalism while maintaining doula warmth. And check out her favicon while visiting her website. (It’s the little red heart that shows up next to her web address in the browser bar.) Super sweet.

BirthGenius Moment

Like many doulas during our Citizens for Midwifery Facebook FRIENDraiser Nicole joined in the networking fun, entering her Sweet Song Doula Facebook page.

Nicole added tons of value to the event by publishing her own blog post gathering all the CfM FRIENDraiser participants in one place–helpful and smart! Thanks Nicole.

In her words, Nicole on . . .

. . . being a birthpro:

“I am a birth doula and soon-to-be lactation counselor. I love being part of a woman’s and family’s journey through pregnancy and into birth and parenthood. After personally experiencing the loving-care and loving-kindness of a doula, I understood that this was meant to be my path.”

. . . on social media:

“I use social media to find pregnancy, birth, postnatal resources, and to connect with other doulas. Social media tools (Twitter is my favorite at the moment), make it easy for me to discover excellent resources, which, of course, helps me to better support my clients. I am constantly amazed at the breadth and depth of free, high-quality, evidence-based information made available to birthpros by birthpros via Twitter and Facebook.”


Put your favorite BirthGenius in the spotlight. Which birth pro, activist or organization impresses you with their digital mojo?

About Jeanette McCulloch

For more than five years, Jeanette McCulloch of BirthSwell has been helping professionals and advocates build businesses and organizations, change policy, and spread your birth genius (and breastfeeding and MCH genius) through strategic digital communications.


  1. Nicole Siswick on September 1, 2011 at 10:04 pm

    I know I Tweeted my thanks and appreciation to you for featuring me in your community spotlight, but I have wanted to comment and thank you here for quite some time. It’s been a busy month, so my comment is quite overdue, but better late than never, I think. Thank you, again, for being committed to the ‘swell! Together, we are a force to be reckoned with!

  2. Hillary on September 3, 2011 at 1:14 pm

    Thank you for being part of the birth swell, too! Connecting with you is such a great example of how social media makes real life, powerful networks.

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