Success Story: International Lactation Consultant Association
Project: Website Overhaul for the International Lactation Consultant Association The International Lactation Consultant Association is a professional organization serving lactation consultants around the globe. BirthSwell – along with collaborator Amber McCann executed a complete overhaul of the website. Challenges: Create a mobile friendly design that reflects the organization’s international nature Highlight the organization’s values…
Read MoreMaking Social Media Fit Into Your Life As A Birth Professional
Do you want to maintain a presence on social media, but don’t have a lot of time? Does every time you log in to Facebook turn into a 2 hour (ahem, at least) session of reading birth articles, commenting in groups, and yet you end up feeling like you haven’t accomplished anything? Do you attend…
Read MoreTop Breastfeeding Pages on Facebook
Since there’s no easy way to identify the top Facebook pages on a topic like breastfeeding, I’m crowdsourcing it! I’ve identified what I think are the ten U.S. Facebook pages that focus on breastfeeding and have the most fans. (I’m a huge believer that audience size isn’t everything! But right now I’m looking for pages with the…
Read MoreFacebook Page Image Size Cheat Sheet
Just getting started with your Facebook page? Here’s the image size for your cover image and profile image: COVER IMAGE: PROFILE IMAGE: Our favorite tool for making cover and profile images, even if you aren’t a designer? Canva. Have you made a cover image you love? Want some feedback on…
Read MoreTwitter 101 for Birth and Breastfeeding Professionals: Your Audience
This is a part three of a multipart series on using Twitter for the first time at a conference. For part one click here and for part two click here. You are at a conference and using Twitter for the first time. You’ve set up your account and you’ve figured out the basics of how to write a tweet.…
Read MoreTwitter 101 for Birth and Breastfeeding Professionals: Your First Tweet!
This is part two of a multipart series on using Twitter for the first time at a conference. For part one, click here. You are at a conference and you’d like to participate in the conversation happening online – you just joined Twitter (if you are still at the signing-up phase, check out this article) and…
Read MoreConference Twitter 101 for Birth and Breastfeeding Pros: Getting Started
Are you at a conference and want to deepen your experience by joining the Twitter stream? A conference is a great place to start out Tweeting and a quick way to build your audience. In this series of posts you’ll get the basics for getting started at a conference. Conference goers: If you are new…
Read MoreGuest Post at Science and Sensibility
Honored to have had the opportunity to talk with Saraswathi Vedam, the convener and chair of the Home Birth Consensus Summit. One of the most powerful things about the Summit is that it isn’t bringing together “the choir.” The Summit brings together all of the stakeholders in the maternity care system, with the goal of…
Read MoreGuest Post Part Two: How One Online Community Managed Growth
Find Part One of this post here. Crossroads This past July saw an influx of mothers who planned a natural hospital birth that ended in cesarean. The group’s guidelines have always stated that membership is only open to mothers who planned out-of-hospital births, but because of the way Facebook operates, there is no way to…
Read MoreGuest Post: How One Online Community Managed Growth
A homebirth cesarean (HBC) is not a surgical birth performed at home by midwives. It describes intended out-of-hospital births that end in cesareans. From this name and a conversation between me, an HBC mother, and my homebirth midwife, the idea for a book about these births was conceived. From that book idea, a nonprofit was born…
Read MoreGuest Post At Lactation Matters
I trust moms to make the best possible decisions for themselves and their families. Moms are best equipped to make those decisions when they have access to high-quality, accurate, evidence-based information about birth. Learn more about the connections between birth and breastfeeding and a new educational tool for moms over at my guest post at…
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