Blog – Page 3 – BIRTHSWELL

Thanks to each and every IBCLC – and IBCLC to be – for all that you do to spread affirming, evidence-based information to mothers and their families. Here’s three great ways that IBCLCs are using their marketing savvy *and* honoring IBCLCs: Free Kindle download of the new mystery, Thea Gallas Always Gets Her Man. This…

Many lactation consultants in private practice describe the LCinPP conference as their favorite of the year, and with good reason. (Beyond the cupcakes!) The conference was an amazing source of rock-solid evidence-based information, tips for optimal practice, and business-building savvy. Twitter Roundup For those of you who weren’t there, or were there and would love…

Here’s three opportunities to use your social media networks to pay it forward! Help these amazing researchers get the data they need to tell us all more about birth and breastfeeding. Please share each of these with your birth and breastfeeding communities. How does evidence-based information about pregnancy and birth get shared online? We are…

You’re invited to the monthly BirthGenius Twitter chat! This Friday, at 1 pm ET (NEW day and time) This month’s topic: All things birth and breastfeeding blogging! Because how we talk about birth and breastfeeding matters. Guest facilitator! We’ll be joined by Robin Kaplan, a breastfeeding blogger for the San Diego Breastfeeding Center, the host/producer for the Boob Group, and…

Robin Kaplan knows blogging! From writing for her own business (the San Diego Breastfeeding Center) to hosting/producing for the Boob Group to guest blogging at at Lactation Matters (the official blog of ILCA, where she’s the former co-editor) – Robin has a lot to teach us all about the why and the how-to of blogging. Coming…

You may have seen this video before. It’s just over four minutes long. I’ll wait while you watch. Two things strike me when I watch this video through a maternal health lens. 1) It’s jarring and even a little scary. 2) What the heck does this have to do with healthy women and infants? Let’s…

Well, that snuck up on all of us. Facebook is making another change to the way they handle the cover image on your Facebook page. You probably already know the rules of the cover image: No prices or call to action (like “download this free thing now” or…

Ok, so we admit it: we are biased. First, we love Robin Kaplan, IBCLC, the host of the Boob Group podcast and owner of the San Diego Breastfeeding Center. She’s *so* committed to meetings moms where they are at. Second, we’re now contributors to the Preggie Pals online…

Together we will effectively leverage new media tools to empower the 2.0 mom with evidence-based information, change policy and grow birth businesses and organizations. We believe women make excellent health choices when they have access to evidence-based information, respectful health care and a strong support system. We believe that new digital tools can help spread…

We’re busy compiling our resources for you as you plan your next conference! Watch here for our upcoming conference checklist and attendee handouts. In the meantime, here’s a quick piece on making sure you capture the impact of your social media efforts online: You’ve just mobilized a successful event and fostered a whole new level…

Getting ready to attend a conference and want to spread information and build your presence in the birth and breastfeeding community? Go visual. Get out that iPhone and start taking pictures. Or consider a quick video. Including a picture or video with your written nugget of conference genius will significantly increase the likelihood it will…