Measuring the Impact of

How do you measure the impact of an on-line effort to pass legislation?

Here’s some of the ways we assessed the reach of our efforts:

464 people subscribed to the action alerts

1000+ people joined our facebook page

Many, many people participated without signing up:

14,062 absolute unique visitors (4/10-7-10: most active political push)

41,122 page views (4/10-7/10)

3,340 page views (final day of the bill’s passage)

2,162 views on important action alert (6/2)

About Jeanette McCulloch

For more than five years, Jeanette McCulloch of BirthSwell has been helping professionals and advocates build businesses and organizations, change policy, and spread your birth genius (and breastfeeding and MCH genius) through strategic digital communications.

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