Meet the BirthSwell Team

Jeanette McCulloch, BirthSwell Lead Strategist


Jeanette McCulloch brings together strategic communications skills with practical experience providing birth and breastfeeding services and a proven record of maternal/infant health advocacy.

Jeanette worked for more than a decade on health policy and other issues though public interest and public relations campaigns. As an account supervisor with Valerie Denney Communications, she oversaw communications strategies for local Chicago-based community organizations, statewide legislative and PR campaigns, and national advocacy efforts. Her primary issue areas included low-income access to health care, environmental justice, criminal justice and grassroots community organizing.

Since the birth of her two children, both born with midwives, Jeanette has focused her efforts on supporting families in the childbearing year. In addition to role at BirthSwell, she is an IBCLC and serves on the board of Citizens for Midwifery.

Jeanette has led numerous trainings and message development sessions for nonprofit organizations, including birth advocacy efforts. She has co-published (with Amber McCann) in the Journal of Human Lactation on the topic of establishing an online and social media presence for your IBCLC practice, and co-authored abstracts and posters for the APHA and ACOG on birth consumers’ use of social media and communications needs. She blogs on birth and lactation research, use of social media, and consumer activism.

She lives in Ithaca, New York with her partner Tanya and two children. When she’s not engaging with the BirthSwell community, she unplugs with her family and enjoys hiking the gorges and kayaking the waters of the Fingerlakes.

Denice Cox, Graphic Design & Digital Media Specialist


Denice Cox brings several years of experience in graphic design and digital communications to BirthSwell, and loves supporting their mission to advance birth and breastfeeding advocacy worldwide. Denice works with BirthSwell in a variety of capacities, including graphic and website design, social media management, email communications, and more! In her free time, she enjoys reading, crafting, and doing yoga. 

Denice has a BA in Psychology from Yale University and a certificate in Graphic Design from Pasadena City College. 

Aniella Kulik, Social Media Specialist

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Gillian Aniella Kulik (Aniella) has worked at BirthSwell for eight years and loves being involved in advocating maternity and healthcare rights for women and people of color. Her experience in editing, managing website content, and her interest in social justice are what first drew her to work with BirthSwell. Aniella believes in the importance of social media in educating people about racism and sexism within the fields of women's health and maternity care, and providing them with tools to advocate for better care for themselves and their community members.

Outside of the office, Aniella enjoys cooking plant-based meals for her family, snuggling with her cat, travelling, and studying different cultures via music. She has a BA in Celtic Ethnomusicology from the University of Vermont.

BirthSwell Collaborators


Adriana Lozada - Strategic Graphic Design

As both a birth professional and graphic designer, Adriana brings a deep knowledge of your target audience to every project. As a result she crafts logos and visuals that connect and communicate while saving time and budget. Adriana provides design concepts for websites, visuals, print materials, and other design projects. You can see her design work at International Lactation Consultant Association, in the overhaul of the BirthSwell logo and iconography, and on her own birth services website.


Amber McCann, IBCLC - Strategy, Project Management, and Execution

BirthSwell regularly collaborates with Amber McCann, IBCLC. Amber is a nationally recognized expert on communicating with families during the childbearing year and brings critical strategy, project management, and execution skills. She also is a key influencer in the lactation world and brings a powerful network that helps expand the reach of our work. Amber is currently taking a medical leave. We support her in her healing journey and looking forward to collaborating with on future projects.

About co-founder Hillary Boucher

Hillary Boucher is the much-beloved co-founder of BirthSwell. Her creativity, love for social media as an organizing tool, and commitment to birthing and breastfeeding families helped make our organization what it is today. Hillary has since moved on to The Community Roundtable, where, in her role as Director of Networks, she facilitates a peer network of online community managers. She consults with BirthSwell on an as-needed basis. Those of us at BirthSwell who live in Ithaca are always happy to run into her at the Farmers Market or the local food co-op.