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Posts Tagged ‘message development’

Is breast best? And who is our audience here, anyway?

By Jeanette McCulloch | 2

Is breast best? Messaging about breastfeeding has become news and not just among La Leche League leaders and IBCLCs. From the so-called Mommy Wars to two recent New York Times pieces, there’s been lots of talk about how we talk to moms about breastfeeding. But is the question the message? Or should we really be…

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Five Ways Social Media Mavens Are Bringing Evidence-Based Excellence To The Masses, And You Can Too.

By Jeanette McCulloch | 4

There’s a tipping point coming in birth. I can feel it – and I’ve been reading others who are sensing it, too. One of the omens? The growing body of accessible, readable, appealing, *and* evidence based information for women. I’ve read a lot about birth. And breastfeeding. A whole lot, because it is my job…

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"An uncanny ability to break down social media strategy into discrete tasks and realistic goals that can slip right into a full personal and professional life "

-Susan Smartt Cook, CPM, LM, CD(DONA) National Association of CPMs

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